A 20-Year Quest for The Perfect Pair™

I’ve been on a 20-year quest to find the perfect pair of underwear.

I’ve tried countless underwear from brands big and small trying to find a pair that would meet my needs. I wanted a pair of underwear that could accommodate all of my activities, from pushing paper at the office to climbing mountains and everything in between. Basically, I have been looking for a premium, all-purpose pair of underwear that could keep me feeling cool and dry, breathe, move with me, stay in place, provide support, look good, and do it all comfortably.

I began looking for all of these qualities in a pair of underwear 20 years ago. From time to time, I landed on a favorite that I sometimes stuck with for years at a time. But, eventually, they all failed. So in 2018, I began the process to develop my version of The Perfect Pair™ of underwear.

I needed to figure out the right combination of performance fabrics and technical design to create the best fitting, highest performing, most comfortable, best looking underwear on the planet!

The Perfect Pair™ is the culmination of these efforts.

I hope you enjoy your pair and love them as much as I do. If you do not, please let me know. I have no illusions that what I developed is, in fact, “The Perfect Pair,” but it is a first attempt and continuing effort to do so. I am confident that, with your support, The Perfect Pair™ will only get better from here!

Jared Nelson, Founder

P.S. Watch for additional products from Serac in the future, as we continue our quest to make the best better…because good is never good enough.